What's Navegg
Navegg is an open recommendation and content customization system. We collect user navigation data from Navegg's partner sites and extract, using multivariate analysis, the demographic profile of each visitor. With that information you know your audience better, and can dynamically make your content more relevant or target advertising more efficiently.
How it works
Navegg determines demographics and interests using a small snippet of JavaScript code on your site's pages.
Using that data, we set up reports that show how many men, women, sports fans, and so on, visited your site. Check this example.
You can also use Navegg's API to dynamically adapt your site to each user. Imagine showing sports news to men with that type of interest. Or set your ad network to show female perfums on your site when a woman visits your site. Or even set Google Analytics to track visitors by interest. Navegg offers you those features and much more for free!
Make your content more relevant and your audience will grow; target your audience more efficiently and your advertiser (and you!) will have higher ROI. Join now!
Navegg's profile
Currently we provide the following information:
Gender
Age
Education
Geographics
Topics of interest
We are continuously improving our algorithm to obtain additional and more precise behavioral data from our network. Check a sample report.
Act in real-time
Using Navegg's API JavaScript, you can use demographic data dynamically. After determining your site's visitor profile, when one of them visits your site, you will be able to customize content or advertising . Additionally, you can integrate Navegg's API with a 3rd party system - Google Analytics, Google AdManager, OAS RealMedia, OpenX and others - to get analytics insights or use Navegg's data to deliver targeted advertising using ad networks.
The Power is on the Network
We believe that one of Navegg's strengths is our network of partner sites. It's great that a niche-site can provide behavioral data as valuable as a big nation-wide portal. User profile is relative to his behavioral on the entire network and not only on a individual website visit. We are sure that demographic and interests profiles will be more precise and richer as our network grows.
Join!
For now Navegg is on private beta, only available to invited users. However we would love to get your application today, so we can send you an invite as soon as possible.
Team
Navegg was created by people from different backgrounds joined by a common love: internet. We are engineers, business and marketing people that live the web since the early days. From our experience working in big media and internet companies we realized the challenges that the online market faces. Navegg is the result of that pioneer and dedication spirit.
We are based in Curitiba, Brazil. We would love to hear from you. Drop us a line!
For a better internet
In Navegg, we strongly believe that internet is more than a communication method. It's a revolution in the way people get the news, learn, work, think, and most important, interact. The internet pioneers of today will be reverenced in the future, the same way we do with the philosophers of the past. The internet changed the world, period.
Our contribution towards a better and smarter internet is Navegg. Our goal is to make online content more rich and customized - including advertisement. We believe that it can be made without intrusive surveys, polls and pointless logins, just using technology and intelligence.