Always attentive to the targeting needs of advertisers, Navegg has more than 1400 features to outline the profile of Internet users’ behavior and use this information to generate insights, make decisions and/or activate in programmatic media, customized sites/windows/campaigns, Lookalike, retargeting and much more. Listening to the demands of our customers and through conducting market research, we have created special segments for Black Friday, along with 23 new segments for Fashion and Beauty and 32 for Vehicles. This time, we’ve also created segments for special holidays. Check them all out below:
|Segments for Commerative Dates||Description|
|Carnaval||Internet users who intend to travel during this period.|
|Easter||Internet users with the intent to buy products related to Easter. For example: Easter ornaments, Easter eggs, chocolates and Easter Dove cakes.|
|Mother’s Day||Internet users with the intent to buy products for Mother’s Day.|
|Father’s Day||Internet users with the intent to buy products for Father’s Day.|
|Velentine’s Day||Internet users with the intent to buy gifts for Valentine’s Day.|
|Christmas||Internet users with the intent to buy products related to Christmas. For example, Christmas decorations, Christmas trees, garland, cribs and Santa Claus.|
|New Year||Internet users with the intent to buy products related to New Years. This segment includes traveling and lodging.|
|Holidays or Holiday Vacations||Internet users that search for holiday travel content – such as Republic Day, Independence Day and Corpus Christi – or for vacation.|
Holiday segments are now available for review in Navegg’s DMP and for activation with the largest publishers and programmatic platforms on the market, such as DBM, MediaMath, Brightroll and TubeMogul.
Your account manager is always available to answer any questions.