Navegg today announced the adoption and deployment of its data management platform (DMP) by Mexico´s City Express Hoteles (BMV: HCITY). With Navegg, City Express Hoteles will be able to harness the power of its growing first-party audience and digital content assets to drive more relevant and valuable customized experiences for deeper consumer engagement and direct online sales.
City Express Hoteles is Mexico’s leading hotel chain in the business travelers segment, operating 108 hotels. Through the combination of the right technology and valuable first-party data management, as well as rich mexican third-party data, City Express Hoteles hopes to achieve new levels of conversion and sales via its online platforms.
“Navegg´s DMP technology will be instrumental to City Express digital audience knowledge and conversion strategy, and will help drive incremental sales by using this data in our marketing strategy.” states José Luis Carrete, Chief Digital Officer at City Express Hoteles. “For targeted campaigns, it is instrumental to have the knowledge provided by Navegg´s platform.”, concludes Carrete.
According to Geraldo Maroniene, Head of Global Sales and Operations for Navegg, this partnership with City Express Hoteles is of great importance to Navegg’s international operations, and positions the company in a new and exciting segment of hospitality.