Navegg announces the participation in a shareholding movement with Dentsu, worldwide group of advertising agencies based in London which operates in 123 countries with more than 27,000 professionals. The operation aims to export Navegg’s technology and methodologies for the European market, the US, and eventually Asia.
With the acquisition, Navegg – pioneer in DMP solutions in Brazil and reference in data market – becomes part of the ecosystem of the Dentsu Aegis Network operations, acting as an independent business unit, specialized in collection, analysis, multichannel enrichment and data audience activation, particularly in the programmatic media environment.
“Today’s announcement represents the most important step of our journey. For 8 years we dream, discuss and help develop advertising in digital environment of computers, cell phones, smart TVs and smartwatches. This new cycle is the success not only of founders and team of professionals working at Navegg but also of customers, partners, entrepreneurs, investors and competitors working to develop a more intelligent and efficient market for vehicles, advertisers and especially , consumers. Dentsu was chosen for their entrepreneurial profile and together we will continue to develop technologies for this increasingly digital and connected world“, said Luciano Juvinski, CEO and Head of Product at Navegg.
The founders remain ahead of the company. Adriano Brandão heads the team responsible for Brazilian vehicle market and agencies. Pedro Cruz lead the international market development team, with operations already carried out in Emerging Markets, which will focus, in January, the US Hispanic market and subsequently the rest of the globe.
“This is an investment of utmost importance for Dentsu Aegis Network. Navegg is already a leader in online audience data and will be benefited from technologies, processes and our global presence, that will contribute even further to an industry wide adoption of a data driven mindset.”, said Abel Reis, CEO of Dentsu Aegis Network Brazil.
Check out the most memorable moments of Navegg’s trajectory:
2008 – Launch of the project Navegg Analytics – available for free until today.
2009 – Even as a startup, had an article published in Mashable’s Spark of Genius series, American weblog which highlights unique features of startups worldwide.
2010 – First customers and presence of Astella Investments.
2011 – Investment of Naspers via Buscapé Group.
2012 – Achievement of key customers in Brazil. Among them Globo.com and Editora Abril.
2013 – Launch of products for agencies and advertisers.
2014 – Partnerships with Media Math, Publya, Rubicon, Brighttroll DSP Yahoo, Google DoubleClick Bid Manager and consolidation of Brazilian market with clients such as Terra, Tecnisa, ESPN Brazil, Folha de S. Paulo, Estado and NZN Group.
2014 – Emerging Markets expansion with clients in Colombia, Chile, Argentina, Peru and Mexico.
2015 – Empowerment of partnerships with programmatic platforms and expansion with clients in Central American countries such as Honduras and El Salvador.
About Dentsu Network Aegis Brazil
Part of Dentsu Inc., Dentsu Aegis Network consists of nine global brands – Carat, Dentsu, Dentsu Media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum – as well as its regional brands such as Amnet, Data2Decisions, Mitchell Communications, 360i, Copernicus and also places such as NBS and LOV, in Brazil. The Aegis Dentsu Network innovates the way brands are built to its customers through an operating model that offers excellence and expertise in media, digital creation and communication. Offering a distinct and innovative range of products and services.