Navegg EveryOne

About Navegg EveryOne

Over 400 million Internet users were divided into 8 clusters according to factors that influence consumer behavior in the digital environment.

  • Data Analysis turned into insight

    Over 20 million transactions per month are analyzed from the first click on an ad until product check out.

  • Qualified and highly relevant target

    The clusters were divided, according to the analysis previously done, into quadrants and separated according to the consumption behavior, stage of life and age.

  • Consumer behavior patterns

    Information such as access link, and technology used, location, content and products researched are used to categorize each cluster.

  • Consumer behavior

    Factors such as rationality, emotion and affluence are used as indicators to identify consumer behavior in the digital environment.


A essência da Navegg está em entender o comportamento do consumidor. Ao longo dos últimos 6 anos estudamos os hábitos de navegação de mais de 400 milhões de usuários presentes em mais de 100 mil sites. Esse estudo contou com a participação de matemáticos, psicólogos e sociólogos. Nele reunimos nossos conhecimentos e experiências para criar uma metodologia de classificação do consumidor de acordo com o comportamento online.

Maslow's hierarchy of needs Adoption Curve

To create homogeneous groups considering behavior, using internet users’ reactions to rational and emotional stimuli associated to consumer purchasing power, both with support of classic psychosocial methodologies such as the Pyramid of Maslow and the Adoption Curve. Everything was done considering only the user habits and respecting the anonymity of those people.

The 8 groups

Explore our methodology.

Over 400 million brazilian Internet users were divided into 8 clusters according to: reasoning, emotion and afluence, factors that influence on behavior in the digital environment.


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Learn about other segmentation possibilities:

Navegg EveryBuyer

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248 new segments for building personas

Sportsmen, travelers, gamers and investors are some of the personas that can be developed in greater detail with 248 new segments.

Knowing Navegg’s data

Observed, inferred or behavioral - Navegg’s data help companies of all types and sizes to segment their actions and to get to know their [...]

142 new segments for beverages, football teams, administration, music and cinema.

Navegg has created 142 new segments to meet the demand of its customers.