For 100% cookieless segmentation
Contextual segmentation to deliver campaigns based on what the user is interested in at that moment.
See how Navegg OPI works and understand the benefits
Navegg OPI performs site keyword analysis and frames each information into Navegg segments, besides positive, negative, or neutral sentiments. In this way, when the user browses, it is possible to understand their behavior and feelings within each site.
The contextual segmentation delivery strategy takes into account the interests of the user at the moment they access the publisher's website. Thus, the advertising delivered becomes more relevant to the moment of the user's search, which brings positive results for advertisers.
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