Metodología - Human Traffic EN

Make sure your content won't be scammed

Approximately 36% of programmatic campaign impressions are targeted by fraud where advertising is displayed to bots. Therefore, Navegg created an anti-fraud system that can be activated via the audience segment, called Verified Human Traffic, ensuring the advertiser that only people will see the ad.



The system was developed based on the analysis of users' browsing habits. It aims to detect the accesses of real people and insert them in the audience segment. Bots are created for specific actions and by analyzing the browsing history, the type of device and connection, we can identify that the longer histories and of certain devices and connections are from a real person or not. In addition, the fact that we are present on more than 100,000 websites allows us to detect and differentiate what are the online behavior patterns of bots and humans.