Navegg anonymously analyzes navigation data on every visitor of websites that utilize our technology. Then, by using statistical-mathematical methods, market studies and consumer behavior research, these people are clustered into more than 1400 segments. For even better understanding, these segments are presented in 8 macro criteria. Click on each one to see all the segmentation possibilities.
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(*) The only exception is Navegg for websites, blogs and e-commerces, which doesn’t offer Navegg EveryBuyer.
Business develops systems that permit videos and banners to be exhibited just for humans and not for robots - presently, about 25% of campaigns [...]
Internet users are classified by:
Products and/or services where Internet users have the intention to buy. Such as:
A list of brands with the highest audience affinity. These brands are divided in 4 categories: electronics, home appliances, vehicles and fashion and take into consideration two points of information: demonstration of intent to buy products from this brand and demonstration of interest of the brand via reading and searching for information about it.
Themes for which visitors have a preference. In other words, themes that visitors like to read about, but not necessarily buy related product. Such as:
Country, state and city where Internet user resides. In the case of Brazilian cities, size and GDP are also shown.
A methodology created by Navegg to analyze online buying behavior and then divide Internet users into eight clusters, according to their buying motivation and their purchasing power. These clusters are:
Another methodology created by Navegg to define online acquisition behavior in each of the 13 industries in the market. These industries and profiles are: