Navegg Segments
About Navegg’ Segments
Navegg anonymously analyzes navigation data on every visitor of websites that utilize our technology. Then, by using statistical-mathematical methods, market studies and consumer behavior research, these people are clustered into more than 1400 segments. For even better understanding, these segments are presented in 8 macro criteria. Click on each one to see all the segmentation possibilities.
See the full list of segments here.
Solutions
Get to know the solutions which can deliver all(*) this information concerning Internet users of a site.
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Connect data intelligence to your digital marketing strategy.
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Deliver targeted advertising in a smarter way.
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Make decisions based on audience knowledge.
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All this data can also be found on the biggest programmatic platforms in the market. Check it out.
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(*) The only exception is Navegg for websites, blogs and e-commerces, which doesn’t offer Navegg EveryBuyer.
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All Navegg tells you about your audience
Discover all the information that you will know about your audience using Navegg.
Navegg’s targeting criteria guarantee that ads be seen just for people; not for robots
Business develops systems that permit videos and banners to be exhibited just for humans and not for robots - presently, about 25% of campaigns [...]
Knowing Navegg’s data
Observed, inferred or behavioral - Navegg’s data help companies of all types and sizes to segment their actions and to get to know their [...]
Demographic data
Internet users are classified by:
Buying intention
Products and/or services where Internet users have the intention to buy. Such as:
- Smartphones
- Cosmetics
- Digital marketing services
- TV series
- Furnishings
- Gourmet products
- Video games
- Trips to South America
- Television
- Monocab car
- Air conditioner
- Museum tickets
- Products to play basketball
- Distance learning courses
- Real estate
- And more than 500 others
Affinity with brands
A list of brands with the highest audience affinity. These brands are divided in 4 categories: electronics, home appliances, vehicles and fashion and take into consideration two points of information: demonstration of intent to buy products from this brand and demonstration of interest of the brand via reading and searching for information about it.
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In the field of electronics
And more.
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In the field of vehicles
And more.
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In the field of home appliances
And more.
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In the field of fashion
And more.
Interests
Themes for which visitors have a preference. In other words, themes that visitors like to read about, but not necessarily buy related product. Such as:
- Local news
- Cinema
- Personal finances
- Photography
- Law
- Women’s fashion
- Civil service examinations
- Vegetarianism
- Track & field
- Online games
- Literature
- Car mechanics
- Gardening
- Traveling
- Real estate
- Activism
- Religion
- And more than 200 others
Geolocation
Country, state and city where Internet user resides. In the case of Brazilian cities, size and GDP are also shown.
Everyone
A methodology created by Navegg to analyze online buying behavior and then divide Internet users into eight clusters, according to their buying motivation and their purchasing power. These clusters are:
Everybuyer
Another methodology created by Navegg to define online acquisition behavior in each of the 13 industries in the market. These industries and profiles are: